The building’s location played a central role in the design process. Situated on the fringes of vibrant Soho and the more traditional Mayfair, 7 Air Street is both unconventional and very high quality. The double-height main entrance is knowingly impressive with a high-quality and ‘cool’ ambience, meanwhile the adjacent seating area is deliberately cosy and calm. A key feature of the entrance is the bronze fins with intricate art detailing, which has been commissioned to artist, Giulia Ricci. Ricci has also designed a sculptural bronze reception desk. Together with a unique hanging light sculpture by UVA the reception interiors blend luxury with a more personal, craftsman-like feel. All materials used are natural, receiving top green guide ratings.

The building will emit 40% less carbon than the equivalent new build. It plugs into the adjacent energy centre in Quadrant 3, which incorporates two CHP's and the largest and most efficient fuel cell in Europe. The roof hosts 100m2 of high efficiency photovoltaic panels, which are surrounded by 170m2 of intensive green roof with 16 species of native flora forming part of the Wild West End green corridor from Regents to St James's Park.

The building will emit 40% less carbon than the equivalent new build. It plugs into the adjacent energy centre in Quadrant 3, which incorporates two CHP’s and the largest and most efficient fuel cell in Europe. The roof hosts 100m2 of high efficiency photovoltaic panels, which are surrounded by 170m2 of intensive green roof with 16 species of native flora forming part of the Wild West End green corridor from Regents to St James’s Park.