Brooklyn BowlBrooklyn Bowl

Greenwich Peninsula

Client: AEG World Wide
Location: Greenwich Peninsula, London
Category: Retail
Completed: 2012

Brooklyn Bowl is a 32,000ft2 entertainment venue comprising a live music arena, a bowling alley, three bars and a Blue Ribbon Restaurant run by American chef, Bruce Bromberg. Located within The O2 in North Greenwich and supported by the venue’s owners AEG, it is the second Brooklyn Bowl to open globally and the first in Europe.

The venue presents a completely unique three part leisure concept where all activities are equally important and visitors can eat, drink, rock, and roll [bowl] as they choose. There are no boundaries, creating complete interconnectivity between the experiences.

A recycled timber plank entrance bay that projects into Entertainment Avenue is a new design aesthetic for the O2 and is the main Brooklyn Bowl entrance. The recycled corrugated iron roof is dramatically shaped by skewed triangular clerestory lighting set within the roof to create external focus, and internal drama.
A technically advanced sound-proof, timber-clad window can be raised to allow glimpses of the venue’s atmospheric interior, and lowered and sealed when bands are playing to prevent noise escaping, and to add to the authentic Coney Island experience inside.

The timber entrance leads the visitor through a check in lobby with deliberately uneven and lowered ceilings into a dramatic double height space that overarches all the activities. The music arena has a stage and floor space for 500 standing or dancing, with additional viewing space from the main bar and the lanes. Barr Gazetas’ designs make a distinctive feature of Richard Rogers’ iconic ‘Quadropods’ which are celebrated with clever lighting and an oversized mirror ball.

The restaurant links directly to the main venue space, but a more intimate environment is created by a dividing open shelving unit stacked with rows of American fairground ‘knockdown punks’. Although quintessentially American, the ‘punks’ were individually handcrafted in Yorkshire. The mezzanine level is reached by a broad, sweeping plank staircase with fairground elements decorating the stairwell. The ladies toilet on the first floor allows a secret bird’s eye view of the venue below from a separate rest area.

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